What better way to build your brand than by building a community around it. Membership websites do just this, providing a space for your customers or audience to share and interact.
Membership websites come in many different shapes and sizes, and the term can mean all sorts of different things. It is, we admit, a little vague! What we mean when we talk about membership websites is any site that has user accounts, where people will routinely log in more than once, and that involve some kind of social interaction between the members.
There are still spectra within this of course. These memberships can be paid for or free, one-off or subscription. The level of interaction on the site could be anything from full on social media -esque functionality, with walls and groups and forums, to a simple business directory where people can create and manage their own listings. Signing up to the site could open up new content that only members can see, such as online courses.
We’d love to discuss these various possibilities, and what shape of website would fit best with your business, over a coffee. Feel free to get in touch and book an appointment.
Benefits of a Membership Website
- Build a community
By having a membership website, you can build a community around your brand and your business. This not only has the potential to add revenue directly, it’s also fantastic marketing in its won right. - Interact meaningfully with your customers or audience
Websites should be more than just a pitch on a pedestal. Even basic service websites and one page websites should provide something more useful than that to its visitors. Membership websites inherently offer something more in the form of that membership, whatever it may consist of. This could involve course materials or access to a social network of like-minded people. And it allows you to reach out to those members and offer them solutions based on a history of engagement, not just cold traffic straight from a search engine. - Ongoing support from Free Range Web
We offer ongoing support through our hosting, maintenance and development retainer packages. Maintenance keeps your site up to date, secure and backed up. A retainer will mean we’ll always be on hand to make changes to content or the design, if you aren’t able to yourself - Training with every website
We provide an hour and a half of WordPress training with every website that we build, making sure that you don’t need to pay developer rates to keep on top of your own content.
