Content planning is essential for any ongoing marketing efforts, giving you an overall content strategy ahead of time.
Content planning acts as an intermediate step between a keyword report, our initial market research into your sector, and an ongoing push for sharable, regular blog posts.
Once we’ve consulted with you about the report, we’ll work to put together a plan for articles to be published over the next 12 to 24 months. This will include titles, key topics to be covered and focus keywords.
Having a good digital content strategy based on market research will make sure your message is heard.
Not only that, it ensures it’s read in a way that customers relate to and that’s relevant to what they’re looking for. This improves your service to these customers and your conversion rates will reflect that. The more relevant the content is, the more likely they are to buy from you.
Benefits of Content Planning
- Well Researched Articles
By planning the topics of our articles ahead of time, we not only make sure they’re a good fit for your business, we give plenty of time for our copywriters to thoroughly research the topics in advance. This substantially improves the quality of the work and its value to your customers. - Targeted Content
By basing our content plan on initial research, we maximise the chances of your articles being found organically. - Clear Strategy
Having a pre-planned content strategy will empower you to coordinate articles with any other marketing efforts, for instance your social media marketing. - Frequently updated content
Regular, fresh content is the ultimate form of SEO. It tells Google that your website and your business is alive and kicking.