The largest factor in the success of your website is your web content.
Ultimately, visitors need a reason to come to your website. And while it’s important to have good design, that typically isn’t what people have come to look at. Other than your competitors, and web designers like us, no one will click on your website in Google because they’re curious about your branding.
Your customers want to know what you do, how you do it and what makes you different from your competitors. Design is crucial to streamline this, and should always work to make navigation and the absorption of information more seamless, but that information itself is what converts.
We provide a range of content and content-related services to our customers. This doesn’t just include the obvious – copywriting – but also valuable market research to back it up.
Benefits
- Content backed by market research
Not only do we look into what your customers are searching for online, we weigh that against the competitiveness of these terms to produce a full keyword report. - Service Pages
We can supply the content for each of your services, even covering fairly technical areas, along with any new website build. - Planning ahead
When it comes to ongoing blogs, it’s important to know ahead of time what topics are going to be covered and when. Before beginning a publishing schedule, we’ll plan it out ahead of time, based on the market research we’ve already done, and get your sign off. - Regular, powerful articles
All of our articles will then be targeted based on keyword research, published to a monthly or weekly schedule and shared across all of your social media platforms.
Web Content – Copywriting Services
We provide copywriting with our websites, based around initial market research. This means we look into your industry and the types of searches people are making on Google and weigh that against the competition in the results. This allows us to target specific search terms with both our web copy and any ongoing blogs we’ll provide.
Keyword Research
The first step to any ongoing content service will be to produce a detailed keyword report. This will contain the research that we’ve done into your industry, data on different search terms that relate to your products and services, as well as a gauge of hoe competitive those search terms are.
Web Content Planning
We’re able to produce a planned schedule of blog titles based on the research that we’ve done. This will be extremely useful even if you’d like to write all or some of the articles yourself, because it will still provide a targeted and methodical way to do it, with the best possible results.
Monthly or Weekly Blogs
Once we’ve gathered the information we need and have taken the time to walk through it with you, we can supply regular blogs to a pre-arranged schedule, all providing valuable information for your potential customers, each one acting as an extra hook to bring in more traffic every month.