Comprehensive keyword research is the first step to building your content marketing strategy.
There are likely to be many ways you can describe your products and services. The best ways will line up with the terminology that your customers are using to find you.
We find out what your customers are searching for on Google. We weight that against the competition on those search terms – in other words, the strength of the websites that dominate the first page. Then we compile this into a comprehensive report that we send you, along with an hour of consultation to help interpret it.
From here, we’ll use this valuable data to construct a content plan, whether that’s a sitemap of service pages for your new website or a schedule for 12 to 24 months of articles.
Benefits of Keyword Research
- Invaluable insight into your market
Our keyword reports offer insight into your customers, how they’re distributed amongst the different services that you offer in terms of numbers, and also how they go about searching for those services. This can inform content but also what services or products you choose to focus on as a business, overall. We’ve worked with clients who’ve designed and manufactured entirely new product lines off the back of the research we’ve provided, after it highlighted a demand they hadn’t been aware of. - Data driven web content
Keyword research can help maximise the online reach of every webpage, blog or social media post you make. Each acts like a signpost to your business and if they rank highly for a relevant search term, you’re going to get visitors. There is more than one word, acronym or phrase to describe a service and people will often search for the problem they are having, not the service that they need. - Insight into your competition
As well as providing search volumes, our reports give you a sense of where your competition are spending their budgets. This makes it easy to target niche areas where the competition is low and where there’s an unmet demand.