It’s that time of year again: While most people are busy ringing in 2017 with cheers and fireworks, those interested in website design in Bristol are hard at work trying to predict upcoming trends. After all, when it comes to web design, the most innovative and ‘of the moment’ designers are always in high demand.
While there is no way to know for certain what advancements 2017 will bring, the following five trends seem poised for dominance where website design in Bristol is concerned:
1. Better Responsive Website Design
While responsive design is certainly nothing new, industry experts believe that 2017 will bring fresh innovations to responsive website design in Bristol. Optimising the mobile experience will be of paramount importance this year as fully 75 per cent of all users are expected to go fully mobile (according to data generated by Zenith Media).
2. Semi-Flat Design will Rise to Prominence
Semi-flat design aims to blend choice classic design elements with the popular flat design style. Notably, it makes use of shading for added depth and complexity without compromising the essential minimalism that makes flat design both effective and visually appealing. Additionally, many flat design schemes will eschew an all-over bright colour palette for a more standard palette accented with one or two striking shades. Ghost buttons will also be used more heavily as flat design evolves in 2017. These changes are expected to make flat design (which is notoriously difficult to execute well) more accessible to designers. This in turn will help to encourage the presence of responsive design across the web, as flat design is inherently more mobile-friendly.
3. Micro-Interactions will Become more Common
Micro-interactions (user-enabled website interactions that make the most of the mobile experience) work to keep flat and semi-flat designs enlivened. Additionally, micro-interactions help to increase user engagement in an online world where the average user’s attention span is increasingly limited.
4. More use of Parallax Scrolling
As W3Schools explains, ‘Parallax scrolling is a web site trend where the background content (i.e. an image) is moved at a different speed than the foreground content while scrolling.’ Parallax scrolling, like micro-interactions, is an excellent way of keeping the user engaged with the content. This is particularly true where brand storytelling is concerned because parallax scrolling makes for more fluid and dynamic content progression.
5. A Stronger Emphasis on Typography
While typography has always been important for effective web design, in 2017 it will take on even greater meaning. Typography stands out more strongly when placed on a flat design, so it will need to be chosen very carefully. Likewise, it represents a valuable opportunity to add some much-needed visual flourish and individuality to otherwise minimalistic interfaces. Typography will have the power to truly make or break most modern websites thanks to its high place of prominence.
Though 2017 will no doubt bring many surprises for web designers and developers, the five trends above are expected to be the most prominent—and the most enduring. In order to resonate with an ever more mobile target audience, brands are being encouraged to adopt these novel design strategies as soon as possible.