Keyword Research

keyword researchFree Range Web have been helping businesses understand their keywords, and their potential clients since 2012.

Keywords are the words your potential clients are using to search for you online.

Your business should have a digital strategy; listing all your keywords and how they can be incorporated into the company website.

 – See our Content Marketing page for more information –

If it doesn’t, then your virtual business front doors are locked shut and you are missing out on tens of thousands or even millions of pounds of business.

Let Free Range Web help you devise a robust strategy that makes your business THE ‘Digital authority’ in your field of business.

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Keyword Research

The first stage is to do the detailed keyword research to find all the keywords that your potential customers might type into search engines like Google to find businesses like yours. This will create a long list of keywords (e.g. ‘garden furniture’) and keyword phrases, called long tail keywords ( e.g. ‘wrought-iron garden furniture set’ ).  Once this list has been created, it can be analysed.

FACT : Over 90% of buying decisions begin with an online Search

Keyword Analysis

The keywords then undergo detailed keyword analysis to work out which are the most suitable keywords. We want once that are lucrative, achievable and ones that are searched for by clients who are close to making a buying decision. Or it might be research to find article titles so you can become a digital authority within your niche.

The biggest mistakes companies make (apart from not even doing keyword research and losing out on millions of pounds of business) is to choose keywords that are too competitive. Highly competitive keywords are normally targeted via Google Adwords, unless your company website is already powerful (i.e. fast downloading, responsive, lots of useful, informative content, great social media and quality, niche backlinks). By analysing over 200 different factors and comparing your site with your closest competitors Free Range can provide you with a full keyword report and collaborate with you to create a final list of keywords that are both profitable and achievable.

Pricelist

SME Intelligent Keyword Analysis & Report –  £195+VAT
Ecommerce / Large site Intelligent Keyword Analysis & Report –  £395+VAT (up to 100 products or services, each additional 50 products £150+VAT)
Competitor Analysis – £195+VAT (up to 5 competitors)
Digital Authority and Strategy Plans £TBC