People often wonder how to use internet marketing productively, as using it to benefit your business is not as simple as some people would have had you believe. Internet marketing is a very powerful tool as not only can it help increase your sales, it can also help increase brand awareness, and help grow your networks in the process. As internet marketing is so popular, more and more people seem to think that all you have to do is read a few pages on Google and you are suddenly a qualified internet marketing experts.
Obviously this is not the case as effective internet marketing takes years to master, which is why people tend to hire experts instead. If however, you’re thinking of handling your online marketing yourself, you must first learn how to use internet marketing correctly, as there are many mistakes that can potentially be made. To ensure this doesn’t affect you, here we’ll be taking a detailed look at some of the more common internet marketing mistakes that people make, and why you must ensure you don’t make them yourself.
Assuming All Online Users Have the Same Tech
In an ideal world, your website and other affiliated pages would be hosted on super-fast servers that make use of high-spec technology, and load superfast in a matter of milliseconds. Unfortunately, this is not always an option because not all online users have this kind of tech. When viewing your site, not all users will be using the latest version of a program, so just bear this in mind. For example, not everybody will have Shockwave installed, so you will need to think about this before creating your content. To cater for these users, you must also offer plain text HTML versions of your content. If you exclude just one user because they don’t have the latest programs installed on their devices, you are potentially losing out on a customer, and losing just one customer when you don’t have to, is not acceptable for any successful business.
Using Slow Servers
Whilst we’ve just talked about how not everybody has ultra-quick broadband and high tech devices, at the same time, nobody will want to sit around waiting for your site to load because you are using slow, outdated servers. Forget about graphics that take minutes to load, and forget about slow servers. The fact is that people are not going to sit around waiting for your site to load, they are going to look elsewhere, meaning you will potentially lose out on a lot of custom. The quicker you can get your content in front of your users, the better.
In terms of internet marketing, SEO, that’s Search Engine Optimization, is absolutely essential, yet countless businesses tend to overlook it. SEO basically dictates where your website ranks online on the search engines when compared with your competitors. When people search for services or products relevant to your business, obviously you will want to be as close to the top of page 1 as you can possibly get. With good SEO, this is a very real possibility. Never try to handle SEO yourself as it is very complex, it is very time consuming, and as it is constantly changing and evolving, you will never be able to keep up with the experts. In terms of how to use internet marketing, hiring a professional SEO firm is vital.
Not Keeping On Top of your SEO
Getting to the top of page 1 on the search engines is all well and good, but to stay there, you need to continue doing what you are doing. SEO companies offer copywriting services that create engaging content and utilize keywords and phrases, they provide analytics, they offer help and advice, and they basically know exactly what to do to get you to the top, and to keep you there. When you hire an SEO company, to get the most out of them, you will need to work with them on a regular basis, so just bear that in mind.
Making Potential Customers Work Too Hard
For those learning how to use internet marketing, if you make use of surveys, newsletters, or other similar processes requiring users to create an account and sign up, ideally you want to make life as easy as possible. When potential customers create an account, they do not want to spend hours entering their name, they height, their weight, their interests, and other pointless info. Instead, they ideally want to enter their name, their email address, and that’s pretty much it. The quicker the sign up process, the better.